As Marketing Manager and Art Director at KTBYTE Academy, I focus on deeply understanding the organization’s goals by collaborating across multiple funnels—including students and families, internal marketing teams, and developers. This cross-functional approach has guided my leadership in transforming KTBYTE’s digital presence, ensuring that visual strategy, marketing initiatives, and business objectives are fully aligned.

By actively listening to feedback from students, parents, and internal stakeholders, I implemented a more intentional, audience-driven marketing strategy across social media and digital channels. Shifting away from broad outreach, I developed targeted campaigns for niche communities, resulting in stronger engagement, deeper brand connections, and increased enrollment interest.

Beyond social media, I work closely with developers to enhance website design, usability, and overall user experience—ensuring the digital ecosystem reflects KTBYTE’s high academic standards and innovative curriculum. From building cohesive design systems to crafting compelling visual narratives, I’ve led the evolution of the brand into one that is strategic, consistent, and user-centered.

Through ongoing collaboration and a commitment to understanding every perspective, I’ve helped KTBYTE present a unified and compelling brand story—bridging marketing, design, and technology to better serve and grow its community.